SOFA SKI

SOFASKI.COM is a ski coaching and education brand focused on helping recreational skiers improve their skills through learning, feedback, and on-snow training. Led by ski coach Klaus Mair, the platform aims to make professional instruction accessible before, during, and after time on the slopes. Its digital resources include instructional videos and articles covering topics such as technique, carving, powder skiing, equipment, fitness, and skiing with children. Customers can access video lessons on their devices online or offline, along with additional material in a member area; new articles and videos are added regularly.

For personalized guidance, SOFASKI.COM offers online ski analysis and training planning. Skiers can submit video clips to receive an individual analysis from Klaus Mair, with a stated 24-hour turnaround, and a tailored plan for improvement. The brand also runs result-oriented SOFA SKI CAMPS and private coaching for recreational skiers. Camps have been held in locations including Austria, Japan, Germany, and New Zealand, with destinations listed such as Montafon, Furano, Ischgl, Porters, Hamburg-Wittenburg, and Hintertux.