SOFIA is an innovative AI-powered HR legal advisor and transformation partner that revolutionizes how businesses manage human resources in Malaysia and beyond. Founded by two accomplished Malaysian women entrepreneurs, Fion Lee and Jeslyn Thoe, SOFIA combines advanced AI technology with extensive real-world expertise in HR and employment law. It serves as a comprehensive HR ecosystem designed to empower HR teams and business owners with smarter, faster, and legally sound solutions for various employee issues and policy compliance.

Fion Lee, with her rich background in digital transformation and technology strategy from leading firms like Alibaba Cloud and Microsoft, ensures that SOFIA remains an intelligent, scalable, and secure solution. Jeslyn Thoe, a recognized thought leader in HR and labor law, brings a decade of expertise to the platform, making SOFIA not just a chatbot, but a vital tool for navigating complex HR challenges. With SOFIA, organizations can modernize their HR operations efficiently, benefiting from a supportive resource that is always available.