The SOFII team, led by dedicated professionals in the charity sector, operates the Showcase of Fundraising Innovation and Inspiration (SOFII), a UK-based charity committed to enhancing global fundraising practices. As a freely accessible online archive, SOFII offers a rich repository of groundbreaking fundraising ideas, strategies, and inspiring campaigns aimed at empowering fundraisers worldwide. The platform features a diverse range of content, including video showcases, historical archives, and actionable resources covering fundraising essentials from legacy campaigns to digital fundraising techniques.

SOFII is designed for everyone in the fundraising community, providing tools and insights that spark creativity and drive results. The team, including project manager Carolina Herrera and development manager Joanna Culling, actively encourages collaboration and knowledge sharing among fundraisers. By connecting individuals to innovative practices and the collective wisdom of the sector, SOFII aspires to build stronger connections between charities and their supporters, ultimately fostering impactful change globally.

Join the SOFII community to access these invaluable resources and share your own fundraising success stories