SoftMarketing Soluções em Comunicação

Softmarketing is a Brazilian communications and customer-experience company that helps businesses connect with consumers through human and digital channels. With more than three decades of market experience, it combines communication expertise, digital tools and flexible operations to create solutions tailored to clients’ needs. The company operates a hybrid contact center and reports serving national and international clients with a workforce of more than 3,200 people. Its headquarters are in Paraná, where it describes itself as one of the largest contact-center companies in southern Brazil and the largest in the state.

Its portfolio includes SoftHealth, an ecosystem for hospitals, clinics and healthcare professionals; SoftAtrium, which supports customer service and service administration for internet service providers; SoftResearch, a hub for research, analysis, insights and intelligence; and SoftInova, focused on turning communication and business challenges into gains. Cria Filmes provides video, audio and cinema production. Softmarketing also applies artificial intelligence and digital solutions to simpler service requests, allowing human teams to focus on more strategic and complex interactions.