Softplanningz is a web production and marketing service led by consultant Noboru Tamai, who has worked in website creation since the mid-1990s. It specializes in building websites designed to attract prospective customers who are ready to buy, rather than simply presenting a company’s information or focusing on visual design. The service combines strategic planning, brand positioning, and direct-response marketing to help small businesses explain their strengths and show how they solve customers’ problems.

The process includes analyzing a business and its ideal customers, identifying distinctive strengths and solutions, and presenting them clearly in persuasive website content. Websites are also developed to be discoverable through search and encourage qualified inquiries. Clients can begin with a free consultation, receive recommendations tailored to their business, and work with Tamai to shape the site’s messaging and content.

The site reports more than 2,200 websites created and over 420 clients. It shares testimonials and case studies from businesses across sectors, while noting that individual results vary.