Hitting is a coaching and connection platform dedicated to soft tennis, built to help players find instructors who match their needs and ambitions. Its long-term vision is to help make soft tennis an Olympic sport, while addressing the shortage of coaching opportunities that can prevent young talent from developing. Guided by the idea of bringing “smash-level encounters to everyone,” Hitting aims to make quality instruction more accessible.

Players can search for coaches by location or experience level, browse profiles, and explore individual lessons. The platform supports learning from the basics through to addressing challenges in competitive play. Users submit three preferred dates, discuss lesson details and location with a coach, and confirm the schedule and fee before paying. Coach profiles display whether identity checks and management interviews have been completed, and players can ask questions before booking. Parents can review use and payment for minors.

Hitting also invites experienced players and instructors to register as coaches, connecting their knowledge with people seeking to improve.