Soft Touch is a leading cosmetics brand with over 35 years of experience in makeup and skincare. Emphasizing quality and innovation, the brand's motto, Everything with a Touch, reflects its commitment to providing professional, easy-to-use, and accessible products for every woman. Soft Touch's makeup line is primarily produced in Europe, ensuring the highest standards, while its skincare products are crafted in-house, combining advanced technology with ongoing research in cosmetics.

The product range includes three top foundation series, high-performance eye makeup such as the OOLALALASH mascara for a dramatic look, and a variety of lip products that cater to all occasions. Notably, the Jojoba Serum stands out, derived from the desert jojoba plant, known for its healing properties. Soft Touch believes that beauty should be effortless, offering tools that empower women to feel attractive and confident every day. With free shipping on orders over 199 ₪ and secure online purchases, Soft Touch makes beauty both convenient and enjoyable.