SOIE
@soie.in
Shop from our wide range of premium lingerie, activewear, and nightwear. SOIE offers high quality and affordable range of bras, panties, sportswear, cycling shorts, camisoles, shapewear, nightwear, and much more. Shop now and get the best deals and offers.
SOIE's Company Logos
SOIE's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FDF100
Turbo
253, 241, 0
57, 100, 50
0, 5, 100, 1
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#EFA5AA
Sea Pink
239, 165, 170
356, 70, 79
0, 31, 29, 6
About SOIE
SOIE, pronounced SWA, is India's premier brand for comfort essentials, specifically designed for women of all shapes, sizes, and lifestyles. Established in 2011 under Ginza Industries Ltd., SOIE specializes in crafting a diverse range of products, including innerwear, athleisure, swimwear, and sleepwear. Each piece is thoughtfully engineered with superior fabrics and intelligent construction to deliver exceptional fit and lasting comfort.
The brand prioritizes inclusivity, ensuring that premium comfort is accessible to all women, regardless of their lifestyle or life stage. This commitment is reflected in their approach to fit science, fabric innovation, and functional design, making every item suitable for work, rest, and active life.
With a robust presence in over 1,000 retail outlets and online platforms, SOIE has earned the trust of more than one million women across India. Additionally, the introduction of Aqua by SOIE marks their expansion into swimwear, further solidifying their mission of providing engineered comfort in every aspect of a woman's daily routine.
