Solbello is a beach-shade brand focused on making time at the shore more comfortable and reducing the problems associated with traditional beach umbrellas, which can tumble, break, or become safety hazards. Its main product is the Solbello wind-driven umbrella, designed to harness the wind and shift with changing conditions. The company describes it as a lightweight, stable shade solution that one person can carry, set up, and take down. Setup can take as little as 30 seconds and does not require digging a hole, filling a sandbag, or assembling multiple poles.

For calm beach days, Solbello includes a No-Wind Kit that allows the umbrella to be used in canopy mode. The range also includes a previous-generation Solbello umbrella, a beach tote, and digital gift cards. Customers can shop online, consult setup guides and FAQs, locate a store, or contact the company for assistance. Solbello also offers shipping and returns information and invites prospective retailers to become dealers.