Sole Motive has been a trailblazer in the running and fitness lifestyle industry since it was founded in 1980. It all began with the launch of the iconic Australian Runner magazine, which quickly gained popularity among running enthusiasts. Over the years, Sole Motive has expanded its offerings and become a leading player in publishing, events, and retail.

Their commitment to promoting active lifestyles is evident in their diverse range of products and services. From top-notch footwear, including neutral, stability, and trail options, to stylish apparel like tops, bottoms, jackets, and accessories such as hats, sunglasses, and socks, Sole Motive has everything you need to enhance your running experience. But Sole Motive is more than just a brand – it's a community.

They organize exciting events like the famous Run Melbourne, where thousands of passionate runners hit the streets each year. With a vibrant online presence, they connect with their followers through inspiring content, informative articles, and a strong social media presence. Driven by their belief that running is a step in the right direction, Sole Motive is committed to making a positive impact.

In collaboration with their events, they have raised over $10 million for various charities. With a dedicated team of experts and a passion for fitness, Sole Motive continues to inspire and support runners worldwide