Soler London is a vibrant fashion brand founded in 2009 by Spanish designer Alex Al-Bader in London, inspired by her passion for unique, one-off pieces. With a background in Economics and tailored studies in pattern cutting and stitching from the London College of Fashion, Alex combines her creativity with sophistication to create stunning collections. Soler's offerings reflect vintage silhouettes, bespoke alterations, and limited-run fabrics in bright, eye-catching colors. Collaborations with Spanish artist Monica Subide have infused each piece with hand-painted artistry, creating a distinctive style.

The brand produces four seasonal collections for the global wholesale market, alongside a charming boutique, referred to as The Atelier, located in Notting Hill. Here, clients can discover customized garments made from luxurious, all-natural materials, lovingly crafted by a dedicated team of skilled seamstresses. With an ethos of producing unique, timeless clothing, Soler London continues to charm women, creatives, and celebrities alike, ensuring each piece is a cherished addition to any wardrobe.