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SOLLY is a small online brand creating personalized products for horse lovers, riders, dogs, and the home, guided by the motto “Out of love for horses.” Founded by Doro, who lives in the Ammerland with her Icelandic mare, SOLLY, and Australian Shepherd, Oakley, the brand makes orders by hand in its own workshop, with care and attention to individual details.

Its range includes horse halters and accessories, engraved emergency tags, equine passport covers, grooming brushes, tack-room signs, grooming bags, and horse-themed gifts. Customers can also shop apparel such as shirts, hoodies, and beanies, along with bags, photo magnets, keychains, decorations, and home accessories. The collection extends to products for dogs, including collars and tags, clothing, patches, and toy-storage baskets. Many items can be customized with names, photos, wording, symbols, or design choices, making them suitable as personal keepsakes and gifts. SOLLY says orders are dispatched within a few days and offers customer support for questions.