Unclaimed brand
Every dish on the menu tells the unique story of the Vasquez Family and their first restaurant Poncho’s, which opened in South Phoenix in 1972, showcasing the family’s signature, time-tested recipes for authentic Sonoran-style Mexican Food. Heirloom recipes perfected at home, with Nana - Isabel Vasquez - lovingly preparing all of the family’s favorites in.
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Color name
RGB
HSL
CMYK
#F6B221
Buttercup
246, 178, 33
41, 92, 55
0, 28, 87, 4
#FFF7E9
Serenade
255, 247, 233
38, 100, 96
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#1F4550
Blue Dianne
31, 69, 80
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Someburros is a family-rooted restaurant brand serving authentic Sonoran-style Mexican food, with recipes shaped by the Vasquez family’s history and traditions. Its story began with the family’s first restaurant, Poncho’s, which opened in South Phoenix in 1972. Many dishes draw on time-tested family recipes, including favorites lovingly prepared at home by Nana, Isabel Vasquez.
The menu features flavorful Mexican comfort food made with fresh ingredients and no seed oils. Highlights include burros, including mini burros designed to deliver the brand’s signature flavor in a smaller portion, and albondigas, a Sonoran-style meatball soup offered seasonally. Customers can browse the menu, order pickup through the Someburros Rewards app, or arrange delivery through DoorDash. The brand also offers catering and a rewards program, and invites guests to explore its locations across the Valley. Someburros connects its food with a welcoming, family-oriented spirit, while also sharing community, fundraising, and career opportunities. Its focus is on familiar recipes, satisfying favorites, and Mexican flavors that reflect the family story behind the brand.
Company type
Privately Held
Year founded
1986
Company size
201-500 employees
The Someburros name, logos and brand assets are trademarks of Someburros and its affiliates. Brandfetch isn't affiliated with or endorsed by Someburros. Their use is subject to Someburros's brand guidelines.