Somia Customer Experience is a brand that specializes in transforming insights into innovations. Founded in 2012, we are a multidisciplinary team of passionate designers committed to solving problems and delivering meaningful insights that have a positive impact on lives and businesses. Our approach is rooted in human-centered design, where we prioritize key business directions, target audiences, and technology viability.

These three ingredients are deeply ingrained in our end-to-end process, ensuring that our solutions are effective and innovative. Our mission is to create a positive impact on society through thoughtful innovation of product and service experiences. With over 120 projects completed, 42 trusted clients, and reaching over 20 industries, our expertise is recognized internationally.

We have affiliates in Southeast Asia and studios in Jakarta, Bali, and Singapore. At Somia, we believe that true innovation comes from connecting all the dots and seeing opportunities from different perspectives. Our team of passionate strategists and designers from diverse backgrounds are dedicated to engaging and innovating to leave a positive impact