SOMOS PIC

PIC is a Guatemala-based digital marketing agency built around its method of Intelligence, Creativity, and Performance. Its multidisciplinary team brings together strategists, planners, data analysts, creatives, and producers to develop tailored approaches rather than rely on prefabricated formulas. The agency combines research, strategic planning, creative development, and campaign execution to help brands connect with audiences and pursue measurable growth.

PIC’s services include market and competitor intelligence, consumer insights, predictive analytics, digital media planning, campaign forecasting and optimization, performance dashboards, account management, and marketing automation. Its creative offerings cover branding and identity, social media strategy and management, content innovation, user-generated and AI-assisted content, motion and animation, and integrated campaign implementation.

The agency reports more than 250 research analyses, strategies for over 40 brands, more than 350 integrated campaigns, and over 50 success cases. Examples include digital campaigns for Volvo EX30, Banrural, and Don Emiliano, with reported outcomes spanning vehicle sales, app installations and activations, audience reach, and restaurant reservations.