Soob is a habit-building app designed to help people approach drinking more mindfully through small, self-directed steps. Users begin by answering questions about their goals and the habits they want to develop. Soob then suggests a daily routine that users can follow and adjust to suit their needs and pace.

The app supports this process with journaling, guided habit exercises, and daily check-ins, helping users reflect on how they feel and stay engaged with the habits they have chosen to work on. Progress tracking allows users to review their habits and check-ins over time and make adjustments as they go. Soob is intended as a practical tool for building and tracking routines, rather than a medical service.

The brand states that its app does not diagnose, treat, cure, or prevent alcohol use disorder or other conditions, and that its content is not medical advice. Soob is based in Delray Beach, Florida, USA, and offers access to its app alongside information about how it works, FAQs, privacy, and terms of use