Soria Bonos

Soria Bonos is an innovative campaign designed to promote local commerce in Soria, Spain. Aimed at residents, the initiative offers the Soria Bono Cultural, which provides eligible individuals with a total of €40, divided into two €20 vouchers. These vouchers can be redeemed for a wide variety of cultural products, including books, magazines, video games, musical scores, vinyl records, CDs, DVDs, and essential software and hardware for electronics and art supplies.

This campaign underscores the importance of supporting local businesses, encapsulated in the motto "Soria is what you buy." By participating in the Soria Bonos scheme, residents contribute to the vibrancy of their neighborhoods and help sustain the city’s commercial landscape. The campaign also mobilizes a network of 144 participating establishments, enabling easy access for users to redeem their vouchers. With a commitment to community engagement and economic revitalization, Soria Bonos stands out as a successful model for fostering proximity shopping while enhancing cultural access for the youth.