– SOSHE Beauty

SOSHE Beauty creates consciously crafted makeup designed to complement individual features, routines, and everyday life. Its philosophy centers on effortless performance, coordinated color, and making beauty routines simpler through curated shades for eyes, lips, and cheeks. The brand describes its products as cruelty-free and free from parabens and petrolatum.

SOSHE’s range includes eye makeup such as waterproof tubing and peptide lengthening mascaras, precision eyeliners, waterline brighteners, and coordinated eye-color pairings. Lip products include refillable ceramide lip silk, soft-glide liners, peptide glow hydrating treatments, and ready-to-wear lip sets and duos. For complexion, the collection features ectoin multi-use concealer, blurring pillow blush and bronzer, precision sculpting sticks, and complexion brushes. Customers can also shop sets, bundles, and refills across product categories.

The brand emphasizes practical formats and easy-to-coordinate color, with offerings such as smudge-proof liner, buildable bronzer, and lightweight blush. SOSHE sells through its website and is also available at Ulta, according to its store information.