SoulCycle is a fitness brand offering high-intensity indoor cycling experiences designed to challenge the body, focus the mind, and build community. Its signature 45-minute classes take place in candlelit studios and combine rhythm-based riding with climbs, sprints, choreography, and upper-body strength work using weights. Instructors guide each ride with music-driven playlists, coaching, and encouraging messages, while riders set their own pace and resistance. Classes welcome beginners as well as experienced cyclists, with studio staff available to help new riders get set up.

Customers can book bikes at SoulCycle studios or ride at home using the brand’s digital offerings and app. SoulCycle also provides instructor profiles, articles to help riders prepare, themed rides, first-time rider offers, class packages, gift cards, and corporate partnerships. Its Soul + Strength program is available in New York City, Boston, Chicago, and Los Angeles. Through its community initiatives and creator program, SoulCycle offers additional ways for members to connect beyond class. The brand is headquartered in New York City and operates studios across multiple regions.