Soulcycle is a BMX shop in Amsterdam serving riders with bicycles, parts, riding gear, clothing, accessories, and workshop services. Its range includes BMX bikes in sizes from 12 to 22 inches, larger bikes, city bikes, and frames. Riders can also shop for components across the drivetrain, steering, braking, seating, and wheel categories, as well as tires, pegs, hub guards, and street rails.

The store carries safety equipment such as helmets, pads, gloves, and other protective gear, alongside shoes, apparel, bags, bike locks, lights, tools, stickers, and BMX-related accessories. Its listed brands include Cult, Fiend, Odyssey, Sunday Bikes, WTP, Etnies, Vans, Fox Racing, and TSG, among many others.

Soulcycle also offers bike services, including wheel building and alignment, tire and spoke work, hub servicing, and installation or maintenance of handlebars, forks, brakes, drivetrains, wheels, and seats. General BMX maintenance is available, and customers can rent a BMX. The shop also shares information about local BMX events and contests, including Shred the Shack and Best of Marnix.