Soul Of America is a pioneering brand in the realm of Black travel, having established itself as the first Black travel guide website in 1997. Founded by Thomas Dorsey, the platform emerged from a mission to illuminate the rich tapestry of Black culture and heritage across the United States and beyond. Soul Of America offers an extensive range of travel guides, covering over 150 destinations, including major cities like Los Angeles, New Orleans, Atlanta, and Chicago. The brand also features resources on Black colleges, Caribbean escapes, and international travel, catering specifically to the interests and needs of Black travelers.

Soul Of America’s unique approach blends traditional travel mapping with digital innovation, having transitioned from print to an engaging online presence. The brand is committed to supporting Black-owned businesses and cultural institutions, ensuring they gain visibility in the travel landscape. Through a combination of informative content, compelling photo tours, and community engagement, Soul Of America inspires travelers to explore and celebrate Black culture.