Sou Mãe

Sou Mãe is a Brazilian parenting and maternity blog that has shared practical content for families since 2014. Written and reviewed by Gisele Cirolini, a certified Baby Planner and mother of two, the site supports readers through trying to conceive, pregnancy, preparing for a baby, early parenthood, and raising children. Its articles cover fertility and ovulation, pregnancy week by week, prenatal care, childbirth, newborn care, breastfeeding, sleep, child development, education, and family activities.

The brand also offers free online tools to help users plan and make decisions, including calculators for fertile days, due dates, baby supplies, diapers, and party food quantities, alongside personalized checklists for building a layette and packing a hospital bag. For celebrations, Sou Mãe provides baby shower games, party ideas, decoration inspiration, and printable resources. Families can also find downloadable activities, coloring pages, crafts, and games for children.

The site notes that pregnancy and baby-care guidance follows public recommendations from the Brazilian Society of Pediatrics and the World Health Organization, while not replacing advice from a doctor