Genuinely Southern Forests, located in Manjimup, Western Australia, is a brand that celebrates the Southern Forests region and its rich agricultural offerings. The heart and soul of this brand is its members, a diverse group of over 100 producers who are all genuine, down-to-earth locals. From large-scale operators to niche farmers, these members are renowned for growing world-class produce that includes over 50 different types of fruits and vegetables, truffles, marron, beef cattle, and much more.

Genuinely Southern Forests offers a range of products and services to promote the region's produce. They provide seasonal produce, co-branding opportunities, packaging solutions, and supply chain support to ensure the highest quality from farm to consumer. Additionally, they organize retail campaigns and offer recipes that showcase the versatility of Southern Forests' produce.

For those looking to experience the beauty and flavors of the region, Genuinely Southern Forests also arranges agritourism tours, including food and farm tours, food and art tours, and wine trails. These experiences allow visitors to immerse themselves in the vibrant local food scene and explore the region's natural beauty. Joining Genuinely Southern Forests as a member comes with the benefit of using their brand mark or logo, which can be a valuable asset for producers and businesses.

The brand mark is available in different variations and can be used to highlight a member's town. Membership fees are arranged in a tiered structure based on the offerings relevant to each individual. Overall, Genuinely Southern Forests strives to showcase the exceptional produce and vibrant community of the Southern Forests region, inviting locals and visitors alike to experience the best that the area has to offer