Southern Sorghum is a brand dedicated to creating a sustainable market for small-scale farmers in Southern Zambia. With a deep understanding of the challenges facing farmers in semi-arid areas, Southern Sorghum aims to provide an alternative to traditional maize cultivation. Founded by Highland Hamadudu, Hunter Nielson, and Miles Murray, Southern Sorghum takes a different approach by focusing on building a successful business rather than relying on short-term NGO projects.

Their extensive experience in agriculture and food security allows them to develop innovative solutions. By connecting farmers' cooperatives with commercial markets for sorghum, Southern Sorghum has proven that farmers are willing and able to grow drought-tolerant crops when there is a market demand. They believe that a functioning sorghum market is essential to reduce farmers' vulnerability to drought and provide them with a sustainable income source.

With a commitment to long-term impact, Southern Sorghum aims to address the inherent limitations of grant-funded projects and create lasting change. Through their business model, they empower farmers and contribute to the agricultural development of the region