South of 34° is a private travel company creating pre-designed journeys across New Zealand and Australia. Drawing on 13 years of New Zealand expertise and experience hosting more than 1,600 guests, the brand combines carefully planned itineraries with the flexibility and privacy of travel tailored to each party. Its journeys are adults-only, use dedicated driver-guides, and are limited to the guests in each booking.

The company offers private day tours and curated multi-day journeys. Day trips explore destinations such as Auckland, Rotorua, Queenstown, and Sydney, with experiences that may include native forests, Indigenous landscapes, private yacht charters, and locally hosted dining. Multi-day New Zealand itineraries are available in Premium, Luxury, and Ultra Luxury tiers, with differences in accommodation, access, and experiences. Examples include glowworm caves, Milford Sound, wildlife conservation encounters, high-country walks, and cultural experiences hosted by local people. Journeys feature flexible start dates and a concierge-style approach. South of 34° also plans to introduce its first curated Australia collection in October 2026, while an Australia day journey is already available.