SOUYU
@souyu.co.jp
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SOUYU's Company Logos
SOUYU's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#D0101B
Crimson
208, 16, 27
357, 86, 44
0, 92, 87, 18
#DEA468
Di Serria
222, 164, 104
31, 64, 64
0, 26, 53, 13
#333333
Mine Shaft
51, 51, 51
0, 0, 20
0, 0, 0, 80
About SOUYU
SOUYU Co., Ltd. is a Japanese company based in Takamatsu, Kagawa Prefecture, focused on creating more comfortable, fulfilling lifestyles through health, beauty, and relaxation. Its core business is operating hot spring and bathing facilities, with locations across several regions of Japan. These include Poka Poka Onsen venues, natural hot springs, sauna and bedrock-bath experiences, and facilities with pools, fitness rooms, family baths, or dining. The company also works to revitalize hot spring and lodging facilities for municipal and private-sector partners.
Beyond bathing, SOUYU operates restaurants offering Japanese cuisine, seasonal dishes, grilled skewers, and freshly prepared food. Its relaxation services include body care and wellness treatments at selected locations. The company also develops groundwater infrastructure, including shallow- and deep-well hot spring drilling and CREINS pipe-cleaning services. Through its social welfare division, Ayatorie, it provides individualized employment support. Bringing together leisure, dining, wellness, infrastructure, and community services, SOUYU aims to deliver restorative experiences and support everyday well-being.
Brand industry
Travel and Tourism
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