Sarajevo Olympic Week (SOW) is a vibrant annual event dedicated to promoting Olympic values and enhancing the cultural landscape of Sarajevo. With a focus on uniting sports and culture, SOW showcases the city as a hub of opportunity and potential, aligning with the Sarajevo Development Strategy for 2021-2027. The week-long festivities feature an array of free sporting, cultural, and entertainment activities, including mini-versions of Winter Olympic sports, collaborative games for school children, and engaging workshops for both primary and secondary students.

The event also celebrates Sarajevo's rich historical and artistic heritage through a diverse cultural program and a week of music and entertainment designed for locals and visitors alike. A formal academy ceremony highlights the achievements of athletes and cultural figures, reinforcing SOW’s commitment to excellence, friendship, respect, fair play, and unity. As a key component of the city’s development plan, Sarajevo Olympic Week fosters collaboration and raises awareness of the city's unique character, inviting everyone to partake in its multifaceted offerings