SoyFuze is a roof-care brand operated by Power Play Inc., based in Lebanon, Pennsylvania. It specializes in soy oil treatments designed to rejuvenate aging asphalt shingles and help homeowners extend the life of a roof without replacing it. Its concentrate is derived from soybean oil and is mixed with water before being sprayed onto clean, dry shingles. The treatment is intended to restore shingle flexibility and rain repellency while reducing granule loss; the company says it can extend roof life by five or more years.

SoyFuze sells treatment in multiple sizes, from a small sample to multi-gallon packs and a 55-gallon drum for approved professionals. The products are positioned for both do-it-yourself customers and certified contractors, with application guidance, roof-measuring information, and professional spray equipment also available. Customers can find a certified applicator through the company. SoyFuze offers free shipping on packs and a product guarantee that provides replacement for verified defective batches when the product has been correctly mixed and applied.