Spark Digital is a telecommunications and digital services provider based in New Zealand. It is a division of Spark New Zealand, one of the country's leading telecommunications companies. Spark Digital was originally established in 1987 as Telecom New Zealand's data and IT division.

Over the years, it has evolved to become a comprehensive provider of digital technology solutions for businesses, government organizations, and wholesale customers. The company's headquarters are located in Auckland, New Zealand. The building known as Spark City houses around 2000 employees and is an iconic landmark in the city.

The headquarters serve as the central hub for the company's operations, including customer service, product development, and technical support. Spark Digital offers a range of products and services to meet the digital needs of its customers. This includes connectivity and network services, cloud computing, cybersecurity solutions, managed IT services, telecommunications solutions, and digital transformation consultancy.

The company also has a strong focus on providing advanced technology services such as Internet of Things (IoT), analytics, and AI solutions. On a global scale, Spark Digital operates predominantly in New Zealand, serving businesses of all sizes and government agencies. The company has several subsidiaries, including Revera, a cloud computing and data center specialist, and CCL, an IT managed services provider.

Spark Digital has also formed partnerships with global tech giants such as Cisco, Microsoft, and Amazon Web Services (AWS) to enhance its service offerings and capabilities. These partnerships allow Spark Digital to leverage international expertise and technologies to serve its customers in a rapidly evolving digital landscape. In terms of market position, Spark Digital is one of the leading technology service providers in New Zealand.

With a strong customer base and a comprehensive portfolio of solutions, it competes against other players in the market such as Vodafone and 2degrees. In recent years, Spark Digital has made strides in expanding its capabilities and offerings through strategic acquisitions and partnerships. For example, it acquired Computer Concepts Limited (CCL) in 2018 to strengthen its managed IT services capabilities.

The company has also invested heavily in cybersecurity and cloud computing to cater to the growing needs of businesses for secure and scalable digital solutions. As of the latest updates, Spark Digital continues to innovate and adapt to the evolving digital landscape. It remains focused on providing cutting-edge technology solutions to its customers, enabling them to succeed in a digital-first world