Spark Media SA

Spark Media helps brands reach economically active consumers across South Africa through targeted local print and digital advertising. Its services include advertising in 115 local newspaper titles and 58 local news websites, as well as access to African newspapers and ROOTS research. The company combines community-based media with digital channels to help marketers connect with shoppers in specific areas and catchment zones. Spark Media reports distributing 2.9 million newspaper copies each week and reaching five million online users monthly.

Its offering supports campaigns that use print, digital, or both, with the company highlighting the benefits of combining the two mediums. Local newspapers provide a platform for adverts, inserts, catalogues and other promotional formats, while local news websites offer opportunities to engage audiences online. Spark Media works with clients across sectors, including retail, education and property, and aims to deliver relevant, measurable reach. Through its local publishing network and digital solutions, the brand helps advertisers raise awareness, communicate promotions and connect with communities where consumers live and shop.