Sparkx is a sportainment brand that brings sport, play and wellbeing together through fun, innovative experiences designed for people of all ages. Its indoor parks invite visitors to try more than 50 sports across 36 activity experiences, offering an accessible way to get active with family, friends, partners or colleagues. Activities range from virtual skiing and archery to racing in an F1-style simulator, combining physical challenges with immersive entertainment.

Sparkx operates locations in Hasselt, Ghent and Antwerp in Belgium, and promotes a location in Utrecht in the Netherlands. The brand describes its park as Europe’s largest sportainment park and encourages visitors to experience sport in a different, more playful and energetic way. Visitors can buy day tickets, with prices and practical information available online. Sparkx also caters to groups, offering teambuilding activities, school visits and celebrations. Its wider activities include partnerships, recruitment and sharing news and special offers. Through its mix of movement and entertainment, Sparkx aims to make sport enjoyable and welcoming for everyone.