Hex Code
Color name
RGB
HSL
CMYK
#755836
Shingle Fawn
117, 88, 54
32, 37, 34
0, 25, 54, 54
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#231F20
Thunder
35, 31, 32
345, 6, 13
0, 11, 9, 86
Speer Ammo has been a pioneer in the industry since 1943, renowned for producing top-notch component bullets and loaded ammunition. Initially catering to the needs of reloaders during World War II, Speer ventured into creating the first mass-produced jacketed handgun bullets for hunting and law enforcement purposes. Today, Speer Gold Dot® stands out as the go-to duty ammunition for law enforcement agencies, offering unparalleled personal protection to civilians as well.
Situated in Lewiston, Idaho, Speer continues to uphold its legacy of quality and innovation, expanding its product lines while staying true to its core values of determination, self-reliance, and independence. With a commitment to excellence, Speer Ammo remains a trusted name in the industry, delivering products that exceed expectations in both performance and reliability. Stay safe and protected with Speer Ammo's exceptional ammunition offerings
Brand industry
Sports
Company type
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Year founded
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Company size
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Gold Dot bonded hollow-point ammunition
Law enforcement duty ammunition
Reloading bullet components
Short-barrel defensive ammunition
Plastic training bullets
How do I download the Speer logo?
The Speer logo comes as a dark logo. Download as SVG or transparent PNG.
What does Speer's branding look like?
The SPEER wordmark is a distinctive, angular, forward-leaning all-caps logotype with a small registered-mark detail, built from cut, extended letterforms rather than a separate emblem. Its visual system pairs compact geometric lettering with charcoal and black, warm brass and gold accents, and white or muted-gray space; product imagery emphasizes ammunition and firearms in realistic, high-contrast settings, while layouts use bold uppercase headings and tightly organized product information.
What are Speer's brand colors?
The Speer color palette uses the hex codes #755836, #FFFFFF and #231F20.
The Speer name, logos and brand assets are trademarks of Speer and its affiliates. Brandfetch isn't affiliated with or endorsed by Speer. Their use is subject to Speer's brand guidelines.
