Users describe a product concept, then choose from five tailored brand kits, each with a name, ticker, logo, colors, typography, and a complete landing page. The platform draws on more than 60 visual styles, including clean, editorial, playful, retro, and premium directions, to create options suited to each idea.

After selecting a brand, creators set a fee of 0–10%, add links, and sign one transaction to launch a token on pons with a fee contract. Creators receive 75% of creator fees, while splazu receives 25%. The finished website is placed in the creator’s own GitHub repository and deployed through their Vercel account on their chosen domain. Users can make up to five site changes from the dashboard. splazu is designed for concepts such as markets, DeFi tools, analytics products, AI services, and creator projects, combining branding, website creation, deployment, and token launch in a single workflow.