Sponsoo is a sports sponsorship marketplace that connects companies and sponsors with athletes, teams, clubs, federations, events, and other sporting opportunities. Its portfolio spans more than 300 sports, including football, motorsport, equestrian sports, esports, handball, basketball, and fitness. Organizations and athletes can create profiles and present sponsorship offers, while businesses can browse the platform to find potential partners suited to their goals.

The service supports both sides of the sponsorship process. Athletes and sports organizations can register, build visibility with sponsors, and seek sponsorship income through a profile and offers. Companies can explore thousands of opportunities, make data-informed selections, and access a sports-focused advertising environment. Sponsoo also assists with handling sponsorship arrangements after a match is made. The company describes its brokerage as fee-free for sponsors and offers free sponsorship profiles for athletes. Based in Hamburg, Sponsoo provides information and resources for both sports participants and businesses, including FAQs, portfolio listings, and guidance for different sports and regions.