Sponsoo GmbH

Sponsoo is a marketplace for sports sponsorship that connects sponsors with athletes, teams, clubs, associations, and sporting events. Its platform brings together opportunities across more than 300 sports, helping sponsors browse a portfolio and identify suitable partners, while giving sports organisations and individuals a way to present sponsorship offers and gain visibility.

Athletes and sports groups can create free sponsorship profiles and access a broad pool of potential sponsors. Businesses can search for opportunities and select sponsorship targets, with Sponsoo highlighting targeted selection and no additional fees beyond sponsorship costs. The platform supports the process from registration and offer creation through sponsor selection and deal implementation.

Sponsoo’s portfolio features participants from varied disciplines, including athletics, ice hockey, basketball, motorsports, gymnastics, equestrian sports, climbing, triathlon, and rowing. The company also provides information and resources for both sides of the marketplace, including FAQs, athlete registration options, sponsor guidance, and details about sponsorship topics such as college athlete NIL rules. Sponsoo is operated by Sponsoo GmbH and is based in Hamburg.