IEG is the sponsorship authority, offering consulting and valuation services to help brands make informed sponsorship decisions. With nearly 40 years of experience, IEG provides expert counsel to a wide range of clients, including sports and entertainment rightsholders, well-known brands, start-ups, social-driven organizations, and public-sector operators. Their proprietary market intelligence and thought leadership empower clients to achieve measurable impacts through partnerships.

In addition to their consulting services, IEG leads the industry through its annual conference, publications, and other resources. They recently launched IEG Pro, a premium resource portal exclusively for sponsorship professionals, providing timely and actionable insights. IEG also introduced Market Meter, a rating system that brings transparency to the sponsorship marketplace, helping buyers and sellers identify potential opportunities.

Despite the challenges posed by the global pandemic, NFL sponsorship revenue surged, driven by naming rights and league-level programs. The NBA also experienced a slam dunk in sponsorship revenue during the 2020-21 season, demonstrating the effectiveness of partnerships in the sports industry. For brands looking to make impactful sponsorship decisions, IEG is the go-to source for unparalleled expertise and market knowledge