Mahr Parsian Group, established in September 2006, specializes in printing and advertising, particularly in publishing a sports magazine. The inaugural issue of their magazine was released shortly after their founding, leading to the creation of the digital platform “Sport Mall” during the COVID-19 pandemic. This platform serves as a comprehensive online resource, connecting buyers directly to manufacturers, wholesalers, and retailers of sports equipment across Iran, enhancing accessibility and pricing.

Sport Mall not only facilitates bulk buying but also caters to retail consumers, aligning with the market's shifting demand. The site showcases over 400 distinguished producers and wholesalers, providing detailed information about each brand, including contact details and product catalogs. They are actively engaged in educating consumers about proper purchasing practices and the use of sports equipment, fostering an informed buying culture.

With a strong online presence, Sport Mall receives thousands of visitors daily and aims to continually support the sports industry's growth through its extensive network and resources.