Sports Professionals

Sports Professionals is a sports training and athlete-support organisation based in Zug, Switzerland. Its mission is to make professional training accessible and help people develop their potential while enjoying sport. Through its Tennis Academy, it offers modern coaching for children, young people and adults at different ability levels, covering technique, tactics and mental strength. The Dance Academy provides creative and performance-focused classes for children and young people, including hip-hop, ballet, contemporary and jazz, with trial lessons and guidance for prospective students.

Beyond training, Sports Professionals supports competitive and professional athletes, emerging talent, juniors, parents and coaches through ongoing guidance or tailored, time-limited advice. Its mentoring approach connects developing athletes with experienced sportspeople and artists. The organisation also arranges tennis tournaments, holiday camps, dance showcases and workshops. Its services include helping athletes find sponsors and connecting industry partners with ambassadors and influencers. In addition, Sports Professionals distributes sports products through its own shop and external retail channels, with purchases supporting young talent.