Sports For Champions UK (CIC) is a brand that is dedicated to educating, enabling, and empowering youth. With a focus on pro/para/Olympic athletes, they aim to inspire the champions of tomorrow while supporting world-class athletic talents in their sporting endeavors. Since 2010, Sports For Champions UK has been collaborating with athletes and Team GB Olympians to bring their mission to life.

They have engaged with over 1 million youth in 70+ cities, raising the bar on their annual Child Engagement Goal to 300,000 before the Tokyo 2020 Olympics. Sports For Champions UK delivers an impressive athlete portfolio, featuring 45+ professionals from various age groups with an extraordinary range of achievements, including appearances at the Olympics and Commonwealth Games. With countless gold medals, as well as world and national titles/records, their athletes are truly inspiring.

In addition to their athlete portfolio, Sports For Champions UK offers various products and services, including athletes' apparel, mugs, prints, and posters. Through workshops, they aim to create a positive impact on the lives of young individuals. Follow Sports For Champions UK on social media for news about their upcoming Community Impact Report and join them in their mission to inspire and empower the champions of tomorrow