Sports in Pakistan (SIP) is an endurance sports organisation established in 2019 to grow running and cycling culture across the country. It brings athletes, fitness enthusiasts, families, communities, sponsors and local partners together through professionally organised sporting experiences. SIP’s events range from city-wide marathons and national cycling tours to accessible community runs, with a focus on participation, achievement, safety, accurate timing and a memorable finish-line experience.

Its event portfolio includes the BYD Karachi Marathon, held along Karachi’s coastline with full and half marathon distances, relay running and a family run. Other programmes include Run for Pakistan, an Independence Day event offering in-person and virtual participation; the Himmel Pinktober Run, which supports breast cancer awareness; and Lifebuoy One Run Pakistan, an international event promoting sport, cultural exchange and unity. These programmes feature distances and formats for different abilities, including children’s runs and walks.

SIP also works with brands and partners to deliver events and build a wider movement around fitness and community participation.