Sport Waikato is a renowned brand that was established in 1986 to serve the expansive area from Coromandel to Turangi, and Waihi to Kawhia. As a Charitable Trust, it is governed by a dedicated Board of Trustees and managed by a Chief Executive, in coordination with a Regional Sports Trust. This brand operates through various funding sources, including regional contracts, sponsorship, fundraising, and donations.

Sport Waikato's primary objective is to foster an active and healthy lifestyle among the residents of our region. They accomplish this by enhancing the accessibility, excitement, relevance, and inclusivity of play, active recreation, and sports. Their aim is to provide extensive support to individuals and organizations involved in organizing, administering, investing in, and coaching these activities in our region.

Driven by collaboration and partnership, Sport Waikato offers strategic regional leadership in the realm of play, active recreation, and sports. Their ultimate goal is to see 75% of the Waikato region's population engaged in physical activity by 2030. With a strong emphasis on community and well-being, Sport Waikato is committed to making a lasting impact on people's lives