Sprout Store

Sprout is a South African retailer curating specialist baby, children’s and parenting essentials from selected European and international brands. The company imports its carefully chosen products for the South African market, selecting items that are assessed against its standards and tested by parents for their usefulness in everyday family life. Its range spans feeding, soothing, play, home, wellbeing and daily routines, with products from brands including Difrax, Difrax LOVI, Flow Amsterdam, Morphée and Flybaby Berlin.

Shoppers can find bottles, pacifiers, training cups, breast pumps, baby carriers, mobiles, night lights and children’s relaxation products, alongside practical accessories such as weather covers for carriers. Sprout highlights new arrivals, bestsellers and sale items through its online store, and shares parenting and family-focused articles in its journal. The retailer offers standard and express delivery within South Africa, with free delivery on orders over R400. Customers can also sign up for email updates and offers, contact the team for assistance, or apply to become a stockist.