Spyglass is a creative research platform that helps marketing teams understand how brands and creators communicate, advertise, and reach audiences. Describing itself as a creative search engine, it indexes millions of visual assets and organizes information from sources including Meta Ad Library, Instagram, TikTok, and YouTube. Users can search by brand, creator, niche, format, or creative hook, and use AI-assisted search to find relevant examples and structured results.

The platform connects advertising with organic content, creator partnerships, campaigns, and landing pages, helping teams see the broader strategy behind a creative. Its monitoring tools track selected brands and creators and provide briefs on notable changes, while analytics help users compare campaigns, formats, and market activity. Spyglass also supports creator discovery based on niche, audience, and existing content, rather than follower counts alone.

Teams can save ads, hooks, creators, and landing pages to organized boards, build shareable swipe files, and use briefs for research and planning.