Spyglo is a website visibility checker that helps businesses understand how search engines and AI assistants discover, interpret and recommend their sites. Its free check takes about a minute, requires no signup or payment card to view the first report, and assesses publicly accessible pages without installing anything on a website. Spyglo provides separate SEO and GEO scores, covering 28 checks related to traditional search and generative engine optimisation. Each identified issue comes with a prioritised fix explained in plain English, often with an estimate of the time needed.

Businesses can use Spyglo to review essentials such as page titles, headings, mobile readiness, structured data, sitemaps and whether AI crawlers can access their content. A free account offers unlimited checks and saved reports for up to two sites. Its Pro subscription adds step-by-step guides for popular website platforms, sitemap and robots.txt tools, Google speed tests, weekly rechecks, competitor tracking and branded client reports for up to 10 sites.