Squat University is a strength, movement, and rehabilitation education brand founded by Dr. Aaron Horschig, a physical therapist and strength coach. Its mission is to help athletes improve technique, reduce pain associated with training, and develop their athletic potential. Through educational articles and resources, the brand covers mobility, stability, biomechanics, exercise technique, common injuries, and rehabilitation.

Squat University offers books including Rebuilding Milo, which focuses on addressing pain and returning to training, and The Squat Bible, a guide to mastering the squat and moving well. Its website also features a searchable database of blog articles, a podcast, and seminars for people interested in strength and movement. Visitors can explore recommended products that Dr. Horschig says he personally uses and stands behind, as well as branded apparel. The site provides information about working with Dr. Horschig and making appointments, alongside social media and email updates. Overall, Squat University combines practical training guidance with physical therapy and coaching perspectives to help people move more effectively and pursue strength with greater confidence.