Squishy Market is a gift and accessories brand built around cheerful, chubby, big-eyed characters set against soft pastel backgrounds. The brand began with wrapping paper designed to make a gift feel special before it is opened, and its playful illustrations now appear across a range of everyday and celebratory products.

Its collection includes wrapping paper, throw pillows, tote bags, phone cases, and baby onesies. Designs feature 47 dog breeds, including Corgis, Golden Retrievers, Frenchies, and Shelties, alongside bunnies, bears, cats, frogs, and penguins. Customers can browse by character, theme, or occasion, with options for holidays and milestones such as Christmas, birthdays, weddings, and back-to-school.

Wrapping paper is printed on 90 gsm fine art paper with a glossy finish and comes in 6-foot and 15-foot rolls. Pillows are printed on both sides and include an insert and concealed zipper; totes are made from 100% cotton canvas. Squishy Market prints its products in the USA and offers free US shipping on orders over $100.