SRAL ry is a worldwide brand that represents the International Amateur Radio Union (IARU), which is a federation of national amateur radio organizations. With over 160 member societies in numerous countries and territories, SRAL ry serves as the global voice for amateur radio enthusiasts. The brand's primary objective is to promote and protect the interests of the Amateur Radio Service on an international level.

They work closely with relevant organizations, including the International Telecommunication Union (ITU), to advocate for the spectrum privileges of amateur radio operators. Over the years, SRAL ry has achieved significant advancements for radio amateurs, such as the allocation of new bands, improvements in international roaming, and harmonization of certification standards. They also play an active role in ITU's work concerning amateur radio spectrum and development in developing countries.

The brand is structured through the Administrative Council (AC), which consists of elected officers and representatives from regional organizations. The current IARU President is Tim Ellam (VE6SH), and the Vice President is Ole Garpestad (LA2RR). SRAL ry's mission is to work collaboratively with international bodies to ensure the growth and protection of amateur radio worldwide