Summit Retail Media Group

Summit Retail Media Group (SRMG) is a media and technology company specializing in retail and commerce media. It helps retailers unlock value from their digital and physical environments, while enabling brands to reach shoppers in trusted settings close to the point of purchase. Serving retailers and advertisers across the Netherlands, SRMG connects more than 12 retail partners with millions of shoppers.

As a full-service partner, SRMG provides strategic, operational and technical support to design, implement, manage and commercialize retail media networks. Its solutions span three channels: on-site display advertising across retailer websites and apps, off-site campaigns on external digital networks, and in-store digital out-of-home screens. Services include media asset management, audience targeting, campaign setup and optimization, creative content, measurement and reporting.

Retailers can monetize customer data, digital properties and in-store inventory, creating additional revenue streams. Brands can run full-funnel campaigns supporting awareness, consideration and conversion, with performance assessed against objectives such as reach, engagement, traffic and sales impact.