Founded in 1989, SSFHOME is a renowned brand in Malaysia, offering a diverse range of home living products including furniture, home décor, and home living items. The brand has established itself as a source of inspiration for creating a warm and comfortable environment for families and friends. With a focus on affordable and high-quality products, SSFHOME aims to improve consumer lifestyles by providing innovative and desirable home living solutions.

With a wide distribution network, SSFHOME operates a total of 41 retail outlets under 3 retail brands, all of which will eventually be rebranded to "SSFHOME" by the end of 2024. The brand offers a comprehensive range of products for use in various applications and settings, including living spaces, dining areas, bedrooms, and home offices. Offering reasonable priced products with world-class quality, SSFHOME is committed to promoting a creative lifestyle concept and continually improving the standard of living for its customers.