StageHQ

StageHQ, a ticketing service that operated from 2009 to 2021, offered a simple and hassle-free solution for organizers of small and large events. Despite being a small team of three, StageHQ competed with major players in the industry, providing features on par with companies backed by millions in funding. However, three crucial mistakes ultimately led to their closure.

One of these mistakes was their pricing model, designed to create sustainable events by charging a small fee per ticket, but allowing selfless organizers to sell tickets without any fees. While well-intentioned, this model made it challenging for StageHQ to achieve the necessary scale for success. The company's decision to bootstrap its funding further compounded their difficulties.

In an effort to maintain control, StageHQ took on various client projects, diverting attention away from improving their ticketing service. Ultimately, a lack of passion for event organizing and ticketing became the mission's downfall. Despite facing challenges, the StageHQ team cherished their experience and provided valuable services to a diverse range of customers, selling millions of dollars worth of tickets.

They learned the intricacies of delivering reliable service under high demand and had the opportunity to explore new and exciting technologies. With gratitude to their customers and organizers, StageHQ bids farewell, thankful for the journey they undertook together